Hawks fans sport Magic City gear despite canceled promotion

"The Hawks' short-lived collaboration with Atlanta's renowned adult entertainment club was announced on Feb. 26 and promised exclusive merchandise, the club's lemon pepper wings and a halftime show by Atlanta rapper T.I. It lived for less than two weeks before NBA Commissioner Adam Silver shut it down, citing concerns from 'a broad array of league stakeholders, including fans, partners and employees.'"

"A Hawks Shop sales associate said 300 of those hoodies were available for preorder, and they sold out almost immediately. The high demand prompted a larger order of the sweatshirts, which will now be permanently shuttered away."

"Koreena Atkins, a member of the Hawks' fan section known as the 404 crew, secured one of the 300 sweatshirts. She said the hoodies were gone less than two hours after the preorder opened."

The Atlanta Hawks partnered with Magic City, a renowned Atlanta adult entertainment club, for a special event featuring exclusive merchandise, food, and a halftime performance by rapper T.I. The collaboration was announced February 26 but cancelled within two weeks by NBA Commissioner Adam Silver citing concerns from fans, partners, and employees. Despite the cancellation, Hawks fans wore Magic City gear to the game, and official merchandise sold out rapidly. The Hawks Shop had 300 hoodies available for preorder that sold out in under two hours, prompting a larger reorder. The fan section known as the 404 crew was instructed not to wear Magic City gear or chant about the club at the game.

Read at ESPN.com