"ESPN has had one of its most-viewed starts to the NBA regular season since it started to carry games in 2002. According to the network and Nielsen, ESPN averaged 2.6 million viewers in its first 21 games through Christmas, a 35% increase from last season and the second most-watched in a full season. The numbers for this season only trail 2010-11."
"The NBA announced last week that more than 47 million people in the U.S. watched at least some of the five-game Christmas slate on ABC and ESPN, which represents a 45% increase over last year. There was an average of 5.5 million viewers for the games, up 4% from a year ago. Viewership overall this season is up 47% among women and 37% among Hispanic audiences. This is the first year of the NBA's 11-year media rights deal with ESPN, NBC and Prime Video."
ESPN averaged 2.6 million viewers across its first 21 NBA games through Christmas, a 35% increase from last season and the second-highest full-season start since ESPN began carrying games in 2002, trailing only 2010-11. More than 47 million U.S. viewers watched at least some of the five-game Christmas slate on ABC and ESPN, a 45% increase, with an average of 5.5 million viewers for those games, up 4%. Overall viewership is up 47% among women and 37% among Hispanic audiences in the first year of the NBA's 11-year media rights deal with ESPN, NBC and Prime Video. ESPN studio shows also rose: "Inside the NBA" averages 1.2 million, up 135% from its TNT average, and "NBA Today" averages 361,000, up 26%.
Read at ESPN.com
Unable to calculate read time
Collection
[
|
...
]