"LeBron James, the league's oldest player, will be out until at least mid-November with sciatica on his right side. For the Lakers, the news is terrible. Since King James brought his talents to Los Angeles in 2018, the team has won 60% of the games he plays and only 42% of the ones he doesn't. One day the 40-year-old James will retire, and the league will have a new face."
"That's because CeraVe, one of the top skin care brands in the world, and the NBA announced a multiyear partnership this month. So this season if you think star players are shining brighter than ever before, that's probably why. In addition to using players and social media influencers to promote healthy skin care practices on social media and at league events, CeraVe products will be in locker rooms."
LeBron James will be sidelined until at least mid-November with right-side sciatica, leaving the league to begin a season without him for the first time since 2002. The Los Angeles Lakers have won 60% of games when James plays and only 42% when he does not, illustrating his impact on team outcomes. CeraVe and the NBA announced a multiyear partnership that places CeraVe products in locker rooms and leverages players and social media influencers to promote healthy skincare practices. The partnership aims to expand the league's global appeal through lifestyle branding amid a growing men's skincare market projected to nearly double from 2023 to 2030.
Read at Los Angeles Times
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