"Of course, before I could think too hard about the countdown clock, I had to deal with the fact that about a quarter of the television screen was taken up by an advertisement for some interactive game called Peacock ScoreCard, which NBC Universal describes as "bingo meets fantasy sports" and seems like a great way to give kids gambling brain. I had to use the remote to highlight and select a "back to full screen" banner in order to get the advertisement for the stupid bingo game to go away."
"Once the game actually started, the advertisement for the stupid bingo game came back, and I had to dismiss it again. A few minutes later, while the game was unfolding on my damn screen, a little pop-up ad placed itself directly over the home team's score. It was warning me that the stupid bingo game was about to launch, and there didn't seem to be anything I could do about it. OK. Please stop showing me this. The pop-up disappeared and was replaced by a slightly smaller pop-up, this one with a short countdown clock and a "cancel" button. I didn't get to the remote in time to hit the button, and the big quarter-screen ad for the stupid bingo game returned. This happened three more times before halftime."
NBA games began airing as late as 11:00 p.m. ET under a new broadcast deal with NBC, which streamed a Nuggets-Kings game on Peacock. A viewer encountered a 20-minute countdown to tipoff before the advertised start time. An advertisement occupying about a quarter of the screen promoted Peacock ScoreCard, described as "bingo meets fantasy sports," and required selection of a 'back to full screen' banner to remove. The same ad repeatedly returned after the game started. A pop-up ad occasionally obscured the home team's score and launched an automatic countdown that led to more full-screen ads. These interruptions recurred multiple times before halftime and frustrated the paying subscriber.
Read at Defector
Unable to calculate read time
Collection
[
|
...
]