Unrivaled, a new sports league, achieved around $30 million in revenue during its first season, largely surpassing initial projections. This success is attributed to a multi-year media rights deal with TNT and robust corporate sponsorships. Additionally, ticket and merchandise sales contributed significantly. Having raised $35 million in funding before the season, Unrivaled aims to turn a profit in Year 2. The league averaged 221,000 viewers for its inaugural season, with plans to build on branding through social media, while targeting a niche for WNBA players during the offseason.
Unrivaled's inaugural season generated $30 million in revenue, nearly double initial projections, spurred by media deals and strong ticket sales, projecting profitability in Year 2.
The league aims to provide WNBA players with domestic offseason opportunities, establishing itself as a viable choice alongside mainstream leagues, as noted by Unrivaled president Alex Bazzell.
Unrivaled's initial viewership averaged 221,000 on TNT, with the championship game attracting 364,000, showing potential for growth versus established leagues like the WNBA.
Collier's vision includes branding and increasing social media presence, anticipating that players will view Unrivaled as an essential part of their professional careers.
Collection
[
|
...
]