This spring, Yasso is teaming up with comedian Chelsea Handler to launch the "Handle Your Freezer" campaign, encouraging people to clean out their freezers and replace unhealthy snacks with better options. Partnering with cleaning professionals from Taskrabbit, Yasso will refresh freezers with its frozen Greek yogurt snacks. From April 23 to May 21, participants can enter for a chance to win a personal freezer clean-out service. Handler emphasizes the importance of maintaining a tidy freezer, recalling her own messy one and expressing that making space for healthier options can bring joy. Yasso's mission aligns with this initiative to revolutionize snacking habits.
"As someone who has built a career on calling out ridiculous behavior, I feel it's only fair to admit my own freezer looks like a frozen graveyard of bad decisions," said Handler. "That's why I knew it was time to handle the situation and team up with Yasso to help the rest of you do the same,..."
"At Yasso, we're on a mission to transform the way people snack, one freezer at a time," said Bentley King, U.S. head of ice cream marketing operations at Unilever. "Now, with Chelsea Handler and Taskrabbit, we're making it easier, and a lot more fun, to clear out the old and stock up on something ridiculously better..."
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