ByteDance's publishing venture, 8th Note Press, is set to close shortly after its launch, despite TikTok's significant role in boosting book sales through its #BookTok community. The closure raises questions about ByteDance's strategy, particularly as the app turned self-published authors into successes. While 8th Note Press aimed to harness TikTok's influence, it ultimately fell short, with the company not providing reasons for its unexpected decision to discontinue the press and return publication rights to authors. The silence from ByteDance on the matter leaves many speculating about the future of social media platforms in publishing.
TikTok's parent company, ByteDance, is closing its book publisher 8th Note Press, which was expected to capitalize on the app's success in driving book sales.
Despite the promising relationship between TikTok's #BookTok community and book publishing, ByteDance's venture into publishing has been abruptly halted with no clear explanation.
Collection
[
|
...
]