The Secret Beauty Spot Brooklynites Don't Want You To Know About
Briefly

Lumena Aesthetics, a medi-spa in Carroll Gardens, Brooklyn, has been a well-kept secret among beauty enthusiasts for a decade, thriving on word-of-mouth referrals. It distinguishes itself with innovative services like "The Signature," where owner Jen Katz customizes treatments to suit individual needs instead of relying solely on standard packages. Katz’s unique approach has generated a loyal clientele drawn by personalized care. Despite being underground, Lumena has become a go-to for those in the area seeking effective skin treatment, particularly among locals and insiders in the beauty community.
For instance, one giant draw from the beginning has been the clinic's bespoke treatment called "The Signature" (it now offers a Signature 1 and 2). With this service, clients pay a flat fee to have Katz examine their skin and implement a medley of lasers that might most benefit their specific needs.
Even New York's most dedicated beauty junkies outside the fold may not know about this cult-favorite medi-spa, but it is most definitely a thing. And, for 10 years, it has thrived almost on word-of-mouth alone.
Nope. This best-kept secret is a sweet, unassuming gem on a mostly residential corner in Carroll Gardens where the Rachel Comey-clad hordes descend-like homing pigeons-to maintain their beauty.
The answer—both for why Lumena has remained under-the-radar and why it's so prized by those in the know—is that the owner Jen Katz has always done things a little bit differently. And, as a result, she's been ahead of the curve.
Read at Forbes
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