The New York Times is introducing a new game named Crossplay, which is a standalone app separate from NYT Games. This Scrabble-like game emphasizes classic gameplay with unique twists such as alternative bonus tile positions and a different letter distribution. During gameplay, players create words with letter tiles while aiming for high scores. A notable feature includes an extra turn after all tiles are drawn, enhancing competitive play. Currently in testing in New Zealand on iOS, it targets both existing fans of word games and new players.
We're really presenting a very pure, classic, elevated version of the game
We're very specifically wanting to reach all new audiences with this game, particularly people that love to compete and love word games.
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