"In late February, according to a company statement to TMZ, a thief "presented what appeared to be legitimate operating credentials" at a logistics facility in Southern California. Then they stole a truck and drove it as far as Kentucky before the onboard tracking device went dark. With Alp cans selling for as much as $6.99 per can, the shipment is worth millions."
"Is Alp addictive? Fuck yeah, it's addictive," Carlson told Men's Health earlier this year. It's main innovation over market-dominant Zyn is that some of its products are stronger (and thus more addicting). The stolen Alp Drifter cans, for example, are twice as strong as Zyn's strongest pouches available in America."
""Zyn is for they/them. Alp is for you," Carlson said, echoing the Republican Party's 2024 campaign ads. So-called anti-woke products don't always do well in the market, but Alp has one serious advantage."
Tucker Carlson and his college roommate launched Alp, a nicotine-pouch product positioned as an alternative to Zyn after Carlson abandoned the Philip Morris-owned brand. In late February, a thief used fraudulent credentials to access a Southern California logistics facility and stole a truck containing 378,000 cans of Alp Drifter, the limited-edition line. The shipment, valued at millions given the $6.99 per-can retail price, was tracked to Kentucky before the tracking device went dark. Alp offered a $100,000 reward for information leading to recovery. Alp's competitive advantage centers on higher nicotine strength compared to Zyn, making its products more addictive.
Read at Intelligencer
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