The article discusses a controversial proposal from Zachary Folkman of World Liberty Financial, offering cryptocurrency startups partnerships that required multimillion-dollar payments to associate with the Trump family. Several companies, finding this arrangement unethical and akin to selling endorsements, rejected the offers. Despite the backlash and allegations of impropriety, World Liberty continued to secure partnerships, ultimately achieving over $550 million in sales, with a portion benefiting Trump's family. This situation underscores the ethical dilemmas in business dealings involving high-profile endorsements and unexpected financial agreements.
For the privilege of associating with the Trumps, the startup would have to make, in effect, a secret multimillion dollar payment to World Liberty.
World Liberty was essentially selling an endorsement and hiding the arrangement from the public, which several startups found unethical.
Zachary Folkman asserted that other business partners had committed between $10 million and $30 million to World Liberty to gain credibility and exposure.
Despite the controversial nature of their deals, World Liberty managed to secure over $550 million in sales, with a significant part directed towards the Trump family.
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