Patagonia has a history of political activism, notably opposing the first Trump administration's efforts to reduce national monuments and environmental protections. Recently, the company refocused its efforts as Trump returns to office and the administration pushes for increased drilling on public lands and cuts to environmental jobs. Patagonia argues that protecting public lands is essential not only for conservation but also for the outdoor industry's economic viability. According to the company's VP of environmental activism, damaging public infrastructure directly threatens both the environment and business interests.
Five years ago, if you bought a particular pair of shorts from Patagonia, you might have noticed a message sewn into the back of the label: "Vote the assholes out."
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