In a recent interview, Netflix co-CEO Ted Sarandos expressed skepticism regarding the HBO Max rebranding, suggesting that if HBO were serious, it would consolidate its multiple names into just 'HBO.' He complimented HBO’s service but struggled to see the rationale behind the name changes. Sarandos also remarked on Amazon Prime Video, acknowledging their sports strategy but indicating uncertainty about their overall competitive plans. He emphasized Netflix's commitment to live sports events as a significant area for future investment.
When they're serious, all those names will go away, and it'll just be HBO.
I don't understand it beyond a marketing play, but they're really smart people. Maybe they see something we don't.
I don't know what their long-term plans are,
Everything we invest in, in the live sports area has to be an experience.
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