The article discusses how women, particularly in New York City, are successfully renting out their clothing via the app Pickle. Users, including fashion blogger Lane Creatore, report earnings in the thousands per month, utilizing their closets to create side hustles. The startup, founded by former Blackstone employees, has grown quickly since its 2022 launch, with expansions into physical store locations. As many of these women generate income from unworn clothes, they leverage the platform both for financial gains and as an entrepreneurial endeavor.
"Pickle is honestly the ultimate girl math," Creatore told Business Insider. "Instead of thinking in terms of wears, I think, 'I'm going to make this investment in terms of rentals.'"
In good months, Creatore can make five figures. The lenders use the money for everything from paying bills to reinvesting in their own businesses.
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