Subway Surfers, the most downloaded mobile game with 4.5 billion lifetime downloads, continues to thrive with approximately one million daily installs. The game's success stems from a mix of new device upgrades and emerging young users, especially in developing countries. Recent spikes in downloads, fueled by social media campaigns and viral challenges on TikTok, highlight the significance of these platforms in maintaining player engagement. CEO Mathias Gredal Nørvig notes that TikTok's popularity directly influences visibility on app stores, keeping Subway Surfers competitive against fading rivals.
"The fact that TikTok loves us means we're also being rewarded by Apple and Google, because their algorithms see what trends on other platforms," Nørvig says.
"TikTok is crowded with so-called 'brain rot' content... It's like 'Cocomelon' for teenagers."
"These posts typically layer two unrelated videos: one showing a TV show or narrated Reddit post, the other featuring a video game."
"Through TikTok, though, Subway Surfers has kept its edge."
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