"Blank Street plans to open four stores in Los Angeles County this year, starting with locations in Beverly Hills and Studio City, with the first two stores launching in June."
"The 'handoff' step, where a barista calls a customer's name and finishes making their drink in front of them, is a key part of the customer experience that often gets shared on TikTok."
"The Beverly Hills location was chosen for its high profile, representing the quintessential image of Los Angeles with landmarks like Rodeo Drive and the Beverly Hills Hotel."
"Blank Street's roots trace back to 2020, when co-founders Freiha and Menda began selling coffee from a pale-green cart in Williamsburg, New York, identifying a gap in the coffee industry."
Blank Street, a coffee startup known for its TikTok-friendly matcha drinks, is opening four stores in Los Angeles County, beginning in Beverly Hills and Studio City. The first two locations will launch in June. CEO Issam Freiha emphasized the importance of refining the menu and brand identity before expansion. The Beverly Hills location was chosen for its visibility and high profile. Blank Street originated in 2020 from a coffee cart in Williamsburg, New York, aiming to fill a gap in the coffee market between high-end brands and chains.
Read at Los Angeles Times
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