Mark Parsons, sporting director of Angel City FC, emphasizes the team's desire to control its narrative in women's soccer. The club, known for its celebrity ownership including Natalie Portman, Serena Williams, and Becky G, has garnered attention with record ticket sales and sponsorships, promoting local philanthropy. However, despite its strong brand and $250 million valuation, on-field success has been elusive, with the team failing to win a playoff game and facing challenges including a recent points deduction for salary cap violations.
Last year's sale of the team at a $250 million valuation made it the most valuable women's sports franchise in the world.
Parsons' mission is simply laid out in the first slide: "Be world leaders in women's soccer on and off the field."
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