Alta raises $11M to bring 'Clueless' fashion tech to life with all-star investors | TechCrunch
Briefly

Jenny Wang launched Alta, an AI personal styling agent, after years of pursuing the idea. The company recently secured an $11 million seed round, allowing it to develop a product that offers personalized outfit recommendations while enabling users to try on clothes with a virtual avatar. Users can upload their wardrobe, interact with the app and receive styling advice tailored to their budget and lifestyle. Backed by notable individuals in fashion, Alta aims to revolutionize online shopping in the growing AI styling market.
The AI stylist and personal shopper offers users personalized outfit recommendations based on budget, lifestyle, and calendar, revolutionizing the online shopping experience.
Wang's dream company, Alta, emerged from her persistent idea of an AI styling agent, now made feasible due to advancements in technology.
The product allows users to upload their closets and interact with a virtual avatar to mix and match outfits in an engaging way.
With $11 million in seed funding from Menlo Ventures, Alta is positioned in the evolving AI styling market, competing with notable players.
Read at TechCrunch
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