"I don't want it to just be about floral design - I have such a great network of artists and designers who can be amazing teachers in this space. House of Three is positioned as a design-driven destination for hosting events, creating content and fostering creative collaboration beyond traditional florals."
"House of Three is named after her family of three and March, the third month of the year, which marks the birth of her daughter, Lenny. Overall it extends her creative lens beyond florals, into a space for brands, artists and creative explorers to gather, imagine and bring new ideas to life."
"Hayes, a self-trained floral designer, started out with a tiny 40-square-meter, window-facing booth at Gansevoort Market, following a series of pop-ups. She later moved to a 400-square-foot space in the East Village and started popupflorist.com, building her reputation through luxury brand collaborations."
Kelsie Hayes, founder of Popup Florist, has launched House of Three, a design-driven destination in Manhattan's NoMad district. The 2,500-square-foot space, designed by Hayes and her husband Justin Fine, functions as a creative hub for hosting events, producing content, and fostering collaboration among artists and designers. Named after her family of three and March, her daughter's birth month, the space extends beyond floral design to welcome brands, artists, and creative explorers. Hayes, trained in fashion design, built her reputation through large-scale seasonal activations for luxury brands including Prada, Gucci, and Hermès, plus installations for Netflix, Target, and Meta. House of Three features multiple rooms including a kitchen, living room, makers room, and pantry, and will launch a workshop series featuring artists teaching their crafts.
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