Douglas Elliman doesn't want private listings to be the norm
Briefly

Douglas Elliman's approach to private listings is unique, offering it as one of the many options for sellers to empower their decisions. The firm prioritizes broad exposure to listings to maximize value and fulfill fiduciary duties, requiring sellers to acknowledge the risks related to private listings. Strong compliance measures, such as broker oversight and audit logs, are in place. Financial performance for Q2 2025 shows a revenue drop to $271.4 million and a net loss of $22.7 million, impacting commissions and ancillary services, despite improved performance in the first half of 2025 compared to the previous year.
Douglas Elliman offers private listings as one option among many, empowering clients to make informed decisions based on their unique needs rather than a one-size-fits-all model.
Broad exposure of a listing is the most reliable way to maximize value drive competition, and for the listing agent to fulfill their fiduciary duty.
The private listing platform will require sellers to review and sign acknowledging the potential risk of reduced exposure.
In Q2 2025, Douglas Elliman recorded $271.4 million in revenue, down from $285.8 million a year ago, and the net loss increased from $1.7 million to $22.7 million.
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