Since the opening of Ralph Lauren's fourth store in East Hampton in 2008, the village has experienced a significant shift towards luxury retail, now hosting brands such as Gucci, Prada, and Chanel. As local shops have dwindled, many residents find the abundance of high-end stores excessive. The trend accelerated post-COVID when luxury brands sought to follow affluent clients to the area. Competition among retailers has intensified, with prime storefronts fetching high prices and remaining vacant, underlining the region's exclusive appeal to luxury brands.
Many locals admit the situation has become a little absurd, noting that high-end brands have replaced small shops, especially since COVID-19.
Retail competition is intense, with zero vacancies on prime streets, as luxury brands prioritize East Hampton for their retail presence.
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