Long Branch, New Jersey, is transforming from a traditional beach destination into a chic locale, attracting wealthier visitors due to new luxury developments and high-end condos. Sisters Jennifer and Michele Maybaum, who run Max's Bar and Grill, have witnessed this evolution first-hand. The condo market is booming, with median sales prices rising significantly, reflecting the influx of affluent individuals seeking a refined experience at the shore. Notable projects like The Atlantic Club are poised to further elevate the town's profile.
"We've really seen the evolution of Long Branch going from a, you could say, lower- to middle-class city to what's being built today," Michele told Business Insider.
"With the advent of all the condos that are being built, new restaurants and new things that have come into Long Branch, a new type of person is moving to Long Branch," she added.
The condo market in Long Branch has adjusted in recent years... The increase in price could be due to the increase in ritzy selections in the area, like The Atlantic Club, a luxury beachfront condo building scheduled to open in 2026.
According to MLS data, condo sales over $1 million increased year over year in Long Branch by nearly 11%.
Collection
[
|
...
]