Since the 2020 election, the 'Hot Girls for Bernie' phenomenon emerged as a counter-narrative to the male-dominated portrayal of Bernie Sanders's supporters. Originally sparked by model Emily Ratajkowski's endorsement of Sanders, the trend aimed to attract young progressive women. Now, it has been revived to support Zohran Mamdani’s mayoral campaign in New York City. Although Mamdani faces significant competition from established figures like Eric Adams and Andrew Cuomo, his progressive platform resonates with grassroots supporters eager for change, reflecting a shift among millennial voters.
Hot Girls for Bernie began in 2020 to challenge the perception that only men supported Bernie Sanders, but has evolved to support Zohran Mamdani's campaign today.
Despite lacking extensive name recognition, Mamdani is leaning into grassroots support, engaging millennial voters with bold progressive policies to address economic disparities.
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