The Sanitation Foundation has launched the 'Don't Do New York City Dirty' anti-litter campaign to encourage New Yorkers to take pride in their city's cleanliness. With an art installation that transforms litter into sculptures, the campaign aims to highlight the disparity between residents' pride in NYC and their littering habits. Despite 83% of New Yorkers expressing pride, nearly 40% admit to littering. The initiative seeks to foster a lasting culture of cleanliness, emphasizing the collective responsibility of residents.
"Ten thousand of New York's Strongest clean thousands of miles of city streets and handle 24 million pounds of trash each day, and we do it with pride."
"Don't Do New York City Dirty marks a turning point in how we care for the greatest city in the world. This isn't just a campaign - it's the foundation of a decadeslong commitment to creating a culture of cleanliness in New York."
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