With "Even In Arcadia," has Sleep Token cracked the code for metal in the streaming era?
Briefly

Sleep Token, an experimental British metal band known for concealing their identities and mystique, achieved a historical feat by topping the Billboard 200 with their debut album 'Even In Arcadia'. This album broke streaming records, marking a significant milestone in the hard rock genre since 2023. RCA Records noted that the band surpassed initial expectations, indicating a growing interest in hard rock, especially among casual listeners. The simultaneous success of Sleep Token and the masked group Ghost hints at a cultural moment that embraces brutal, escapist rock music and its associated lore.
Despite all the cryptic lore, Sleep Token's debut album 'Even In Arcadia' topped the Billboard 200, breaking genre streaming records this month.
The metal scene is vibrant and loyal, remaining centered around album sales. However, Sleep Token's streaming numbers show fans supporting them like pop consumers.
RCA Records experienced overwhelming success with Sleep Token's chart-topping debut, exceeding expectations based on their previous engagement and live performances.
Both Sleep Token and Ghost have built devoted fanbases, becoming entry points into the hard-rock genre while rising to the top of the charts.
Read at Los Angeles Times
[
|
]