Lorde recently debuted her new single 'What Was That' at an impromptu listening party in Washington Square Park, despite the NYPD's efforts to shut it down due to permit issues. Alongside collaborator Dev Hynes, she played the track on portable speakers while promoting the single through social media, particularly TikTok. The unique public unveiling illustrates a contemporary approach to music releases and showcases Lorde's engaging style, even as she incorporates a playful nod to her personal fashion choices during the event.
Lorde debuted her new single 'What Was That' during an impromptu listening party in Washington Square Park, despite challenges from the NYPD regarding permits.
The album rollout for 'What Was That' started on TikTok, signifying a modern approach to music promotion and engagement with fans on social media.
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