How NPR's Tiny Desk became the biggest stage in music
Briefly

Prior to October, Argentinian musical duo Ca7riel & Paco Amoroso had a modest fanbase, averaging 3,000 daily streams. Their fortunes changed dramatically after their Tiny Desk Concert on October 4, which showcased their experimental blend of Latin trap, pop, and rap. The performance quickly garnered millions of views online and went viral across social media, positioning the duo as global pop stars with 222,000 daily streams in just one week. This sudden fame led to performances at major festivals like Coachella and Glastonbury, solidifying their place in the global music scene.
Until earlier last October, Argentinian duo Ca7riel & Paco Amoroso had limited exposure, but after their Tiny Desk Concert, they skyrocketed to global fame, gaining 222,000 daily streams.
The Tiny Desk Concert allowed the duo to showcase their unique blend of Latin trap, pop, and rap, leading to unprecedented streaming success and a surge in popularity.
With their performance racking up millions of views and significant engagement on social media, the band demonstrated the potential of digital platforms to elevate regional acts to international stardom.
Ca7riel & Paco Amoroso's concert became the most popular of 2024, resulting in appearances at major festivals like Coachella and Glastonbury, highlighting their swift rise in the music industry.
Read at Fast Company
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