"FIFA is proud to collaborate with Fantastic Fest NYC during the FIFA World Cup 2026 Final Weekend, reflecting our ambition to engage global audiences beyond the pitch."
"FIFA will also play a pivotal role in the event's multi-day live competition, Fanatics Games, where everyday fans go head-to-head with top athletes for nearly a $2 million grand prize."
"The FIFA World Cup weekend is bigger than one match - it's a global cultural moment. Fanatics Fest is built to meet that energy."
Fanatics Fest will partner with FIFA for its annual event from July 16-19, 2026, coinciding with the World Cup Final. The collaboration aims to engage global audiences through sport, culture, and entertainment. FIFA will be involved in immersive experiences, appearances by soccer legends, and the Fanatics Games competition. This competition will feature a soccer-specific challenge and include 50 professional athletes and celebrities competing alongside everyday fans for a grand prize of nearly $2 million. The event aims to capture the excitement of the World Cup weekend.
Read at www.amny.com
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