Drake 'froze' the CN Tower in honour of his new album, Iceman | CBC Music

"Drake wants to "freeze the world" with his new album, and he started by icing over the CN Tower. As he teased on Instagram earlier Thursday, the CN Tower was covered in icy blue projections at 9:45 p.m., in honour of his new album, Iceman. While the tower was lit up, Drake was livestreaming the visual album on Youtube, splicing aerial shots of downtown Toronto with music videos for unreleased Iceman tracks."

"At the end of the livestream, a 10-minute fireworks finale along Toronto's waterfront lit up the city's skyline. WATCH | Drake's final Iceman livestream: At different points during the stream, Drake could be seen inside the CN Tower, walking through city hall and driving through the streets of Toronto at night."

"In an opening voiceover, Drake revealed that his father, Dennis Graham, was diagnosed with cancer and shared musings about fans turning away from him during his beef with Kendrick Lamar. Drake told Complex Magazine last November that he decided to go against a conventional album rollout, opting for theatrical livestreams instead because he had been "dying to act" and "dying for a challenge.""

"Thursday night's spectacle followed the huge ice sculpture Drake erected in a parking lot in downtown Toronto in April to reveal the album's release date that he had teased was hidden somewhere inside. A massive ice sculpture installed to promote Drake's next album release was melted by Toronto firefighters on April 22 after concerns about public safety were raised. After fans flocked to the sculpture in droves, some with pickaxes and blowtorches, the city declared it a safety hazard and blocked it off, but not before the release date was revealed as May 15."

Drake promoted his new album Iceman by staging a Toronto spectacle. The CN Tower was covered in icy blue projections at 9:45 p.m. while Drake livestreamed a visual album on YouTube, splicing aerial shots of downtown Toronto with music videos for unreleased tracks. The livestream ended with a 10-minute fireworks finale along the waterfront that lit the city skyline. Drake appeared at different points inside the CN Tower, walking through city hall, and driving through Toronto at night. He shared personal context in a voiceover, including his father’s cancer diagnosis and reflections on fans turning away during his beef with Kendrick Lamar. Earlier, he erected a large downtown ice sculpture that was later melted by firefighters after safety concerns, revealing the release date as May 15.

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