""Annyeonghaseyo! We're back," RM, the band's leader, told the crowd, using the Korean word for "hello," as they opened with "Body to Body," setting off delirious screams from fans waving purple-and-red light sticks and thrusting smartphones into the air."
"The performance at Gwanghwamun Square launches a global tour spanning dozens of shows across the United States, Europe and Asia, which analysts say could generate hundreds of millions of dollars in revenue per quarter."
"The BTS concert, which began at 8 p.m., drew several tens of thousands to the Gwanghwamun area, including 22,000 fans who secured free seats in the designated viewing zone and others who watched on screens nearby."
""It will be amazing because it's been so long that BTS (was) not with us," Dallila Di Tullio, a 32-year-old fan from Italy, said before the concert, calling it a once-in-a-century event."
BTS held a comeback concert in Seoul after a four-year hiatus, attracting tens of thousands of fans. The concert marked the launch of a global tour following the release of their fifth album, "ARIRANG," which sold nearly 4 million copies on its first day. All seven members, who recently completed military service, performed despite an ankle injury to RM. The event was streamed live on Netflix and drew significant attention from fans worldwide, highlighting BTS's enduring popularity.
Read at Fortune
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