"In the men's sections of Black beauty supply stores, his airbrushed mug and smizing hazel eyes are plastered on nearly every package: brushes, afro picks, curl sponges, curl cream, velvet durags, satin durags, silk durags, uh, turban durags. Sometimes I'll just walk into the shop to closely examine his mannerisms on each cardboard box."
"The actual reason Bow Wow is all over these shops is pretty straightforward: He's a partner, brand ambassador, and content creator for the luxury beauty line Red By Kiss. But that doesn't make it any less funny that you can just stumble into an aisle that feels like a tomb dedicated to the former Columbus-raised child rap star."
Bow Wow's face appears ubiquitously on beauty supply products in New York City, including brushes, afro picks, curl creams, and durags sold in Black beauty supply stores. His various airbrushed expressions and poses across packaging create an almost shrine-like presence in these retail spaces. The artist serves as a partner, brand ambassador, and content creator for the luxury beauty line Red By Kiss, explaining his widespread product placement. This partnership transforms beauty supply aisles into spaces dedicated to the former child rap star and current nostalgia figure, prompting curiosity about both the extent of his market saturation and the reasoning behind this particular brand collaboration.
Read at Pitchfork
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