Noctourism is emerging as a prominent travel trend in 2025, with Booking.com naming it the top travel trend of the year. This concept encourages visitors to explore destinations after dark and engage in unique nighttime activities. Australia is highlighted as a prime noctourism spot, especially for its stunning night sky and diverse wildlife. Tourists are drawn to experiences like the Badu Gili art display at the Sydney Opera House and torch-lit tours of historical sites like Fremantle Prison, making nighttime visits a compelling complement to daytime tourism.
As far as travel trends go, none are making a splash in 2025 quite as hard as "noctourism." Booking.com named it the No. 1 travel trend of the year.
Tourists are coming for the natural beauty during the day, but staying for the nighttime spectacles like the aurora. It's a major driver for visitors.
Badu Gili, which translates to "water light" in Gadigal language, illuminates the eastern Bennelong sails with spectacular First Nations art each night.
The Torchlight Tour at Fremantle Prison takes visitors into the cells, tunnels, and courtyards at night, with guides recounting stories of those imprisoned.
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