The Secret Chains of New York
Briefly

Izakaya Seasun, a new Korean chain restaurant located in Nomad, offers a vibrant blend of K-pop culture and Japanese-Korean cuisine. Customers flock to enjoy a variety of delicacies such as sashimi, yakitori, and a unique hot pot. With its stylish decor reminiscent of its Asian counterparts and a focus on a warm izakaya sentiment, the establishment aims to attract franchisees while moving away from traditional underground gourmet experiences. It signifies a growing trend of foreign-exchange chain restaurants establishing roots across New York City, catering to diverse culinary tastes.
"At nine o'clock this past Sunday, K-pop melodies and blue Hawaiian highballs filled the dining room at Izakaya Seasun in Nomad."
"Izakaya Seasun's well-calibrated setting and array of food is not an accident. It's the first U.S. location of a Korean chain that touts its 'warm izakaya sentiment.'"
Read at Grub Street
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