"It's called the Protein Power-Up Shop and the premise is simple: bring along whatever you were planning to eat (or admit you were going to skip lunch entirely), then take a quick on-site "protein personality quiz" and walk out with a freshly-made, ready-to-eat meal that's much more grown-up than your usual noon-hour scramble. There will be truffle butter filet mignon, peanut Buddha bowls, parmesan and sun-dried tomato chicken penne, plus vegan options for plant-based lunchers."
"By mid-January, most people have already ditched their New Year's health goals, often because they're busy, underfed and running on caffeine. Factor's pop-up embraces that reality, meeting commuters where their habits typically apart: at lunch. Along with free meals, the setup includes quick nutrition check-ins, registered dietitians on hand to answer protein questions and interactive tools showing how much protein you think you're eating versus how much you actually are."
Factor is opening a two-day Protein Power-Up Shop in Midtown offering free, chef-prepared, protein-packed meals to commuters on January 8–9, from 11am to 4pm. Visitors bring their planned lunch (or admit they would skip) and complete a quick on-site protein personality quiz to receive a freshly made, ready-to-eat meal. Menu items include truffle butter filet mignon, peanut Buddha bowls, parmesan and sun-dried tomato chicken penne, and vegan options. The pop-up provides quick nutrition check-ins, registered dietitians to answer protein questions, and interactive tools comparing perceived versus actual protein intake. Service is first-come, first-served at 15 East 40th Street.
Read at Time Out New York
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