In June 2023, Rocco collaborated with Katz's Delicatessen to unveil a limited-edition orange Super Smart Fridge, reflecting New York City's nostalgia and vibrant culture. This fridge's hue pays homage to the iconic orange subway seats that have become a symbol of the city's transit legacy. The collaboration incorporates tech features with NYC's culinary heritage, as the first 75 purchasers received a parcel from Katz's, including renowned pastrami and Dr. Brown's soda, creating a unique fusion of food and technology, rooted in local tradition.
"With the subway seats on their way out, we wanted to preserve a piece of what they meant to New Yorkers. Pairing that with the city's love of sports and teaming up with Katz's-an institution with as much legacy as the Knicks themselves-felt like the most New York thing we could do."
"The Super Smart Fridge had already earned a reputation for its tech-forward features: app-based controls, customizable cooling, and a sleek design built for beverage connoisseurs."
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