Mister Softee has established its first permanent location in East Islip, Long Island, transforming from a seasonal truck operation to a year-round ice cream shop. Franchise owner Jimmy Ilya, who has been operating a Mister Softee truck since 2010, aimed to provide a consistent ice cream experience, especially for customers who couldn't catch the moving truck. The store debuted on March 1, 2024, offering a wide variety of soft serve and hard ice cream flavors, and has seen an enthusiastic customer response since its opening.
I was always planning to open a store, but this business was only from Memorial Day to Labor Day. We didn't have income during the winter, so it was very difficult.
Since its March 1 debut at 195 Carleton Ave. in East Islip - the former home of Pat's Ice Cream Shoppe for 40 years - cone-crazed customers have been lining up around the block.
We are really happy, and business has been so good. I think a lot of people have been waiting for this.
My goal is to make people happy. People love it - the kids especially. ... When they see ice cream, they start laughing and they just love it.
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