FAO Schwarz, an iconic toy store, holds a special place in New York City, reopening in 2018 after a highly publicized closure in 2015. The new location at Rockefeller Center has modernized the shopping experience while retaining beloved features like 'The Big Piano'. Anticipation grew among locals, as the store has a rich legacy of delighting children for over 150 years. The current location benefits from its proximity to holiday attractions, ensuring it remains a must-visit destination for both residents and tourists alike.
FAO Schwarz has been making children's hearts beat fast for over 150 years, and its reopening in 2018 brought immense joy and excitement back to New Yorkers.
The new FAO Schwarz location at Rockefeller Center is ideal, a stone's throw from the iconic Christmas tree and offers a fresh take on the beloved toy store.
With the return of FAO Schwarz, New York shoppers can expect a modern experience, featuring digital displays and the chance to play iconic experiences like 'The Big Piano'.
The hype surrounding FAO Schwarz's reopening was massive, especially given the disappointment felt when it closed in 2015 just before the holiday season.
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