Butterfield, a gourmet market in NYC's Upper East Side, has established itself as a favorite among locals. It provides a quaint shopping experience, drawing comparisons to LA markets, but remains unique with its emphasis on quality, particularly its tuna and pristine hot bar. The market serves a variety of shoppers who seem willing to pay premium prices, such as for fresh ingredients like lettuce, which are significantly more expensive than average grocery stores. Notably, it also offers a frozen yogurt that feels more like soft serve, drawing customers despite long lines outside.
Upper East Sideâs Butterfield market offers a quaint gourmet shopping experience, contrasting LA markets, attracting NYCâs ginger juice fans and shoppers undeterred by high prices.
Despite inflated prices, shoppers choose Butterfield for its pristine hot bar and gourmet offerings, mirroring a familial feel reminiscent of local markets.
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