Celebrity chef Bobby Flay has recently introduced a new campaign promoting his premium cat food brand, Made by Nacho, in honor of his late cat. This initiative not only emphasizes his culinary background but also his commitment to animal welfare. Flay recalls the inspiration behind the brand, detailing both his bond with his late cat Nacho and his mission to provide high-quality nutrition for cats. To promote the cause, he has pledged to donate half of the proceeds to Paws Cross Animal Rescue, supporting their efforts in animal rescue and care.
I started the company when Nacho was still here. He inspired me to do something about feeding cats. I always tell this story: one day, I just felt like Nacho whispered to me, 'You like us cats so much, so why not us also?'
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