On May 16, 2025, Soft Swerve, known for its Asian-inspired ice cream flavors, opened a new location in Long Island City at the JACX&CO food hall. To celebrate the grand opening, they provided free samples and held merchandise giveaways. Co-founders Michael Tsang and Jason Liu, who began their venture in Chinatown in 2017, identified a niche for Asian flavors in ice cream and have since successfully expanded to multiple locations. This latest shop adds to the diverse culinary offerings in the food hall.
The unofficial start of summer just got a little sweeter and cooler with the grand opening of Soft Swerve in Long Island City, offering Asian-inspired flavors.
We've wanted to be a part of the culturally rich community of Long Island City for some time now... we couldn't have asked for a better fit...
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