The article discusses the launch of a pop-up bakery in New York City inspired by the fictional Hot Fellas Bakery from 'And Just Like That,' the Sex and the City spinoff. Open for two days in June 2023, the event will feature complimentary baked goods, character-themed packaging, and the presence of attractive staff for photo opportunities. The initiative aims to engage fans and bring popular moments from the series into reality, as highlighted by HBO's marketing team.
Designed to mirror the Hot Fellas Bakery from HBO's series, the pop-up will include free house-baked breads and pastries and fresh coffee decked out in character-themed packaging.
"One of the joys of working on 'And Just Like That...' is finding ways to bring the show's fan favorite moments into the real world," said Dana Flax, VP of Originals Marketing at HBO & Max.
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