A Japanese convenience store is opening on the LES for a limited time

"On March 27, Japanese canned cocktail brand -196 Vodka Seltzer is transforming a Bowery address into a neon-drenched tribute to Tokyo nightlife with a one-night-only immersive experience called the Konbini Backroom. Positioned as the ultimate kickoff to seltzer season, the event taps into the viral fascination with Japan's convenience store culture-where late-night snack runs often double as social rituals and surprisingly good food is available at all hours."

"Step through it and the quiet store transforms into a neon-lit nightclub inspired by Tokyo's late-night party scene. The hidden backroom is designed to evoke the feeling of stumbling into an underground dance floor after what started as a simple snack run, a transition that feels perfectly at home in the nightlife-heavy streets of the Lower East Side."

"The drinks will revolve around -196's signature vodka seltzers, available in Lemon, Strawberry, Peach and Grapefruit. The brand takes its name from a Japanese technique in which whole fruit is flash-frozen at -196 degrees Celsius before being crushed and infused with alcohol, an approach designed to capture brighter, more intense fruit flavor."

Japanese canned cocktail brand -196 Vodka Seltzer is launching an immersive one-night-only experience called the Konbini Backroom on March 27 at a Bowery location. The event capitalizes on viral fascination with Japan's convenience store culture by creating a meticulously designed konbini stocked with iconic Japanese snacks and -196's fruit-forward vodka seltzers. Behind a secret door, the quiet store transforms into a neon-lit nightclub inspired by Tokyo's late-night party scene. DJ Rebecca Black provides the soundtrack with high-energy remixes. The vodka seltzers are available in Lemon, Strawberry, Peach, and Grapefruit flavors, made using a Japanese flash-freezing technique at -196 degrees Celsius to capture intense fruit flavors.

Read at Time Out New York