"In honor of World Redhead Day on Tuesday, May 26, 2026, Wendy's is celebrating its redheaded roots by hosting an official Wendy look-alike contest in New York City. The fast-food giant is calling on anyone 18 and older to head over to Seaport Square-a location choice that playfully nods to the chain's famous square burgers-to show off their flaming red hair and best Wendy looks."
"Contestants are encouraged to show up in their best Wendy attire, with pigtails, freckles and the iconic blue and white collared dress. Both natural hues and wigs are welcome. The competition will unfold across three high-stakes rounds, starting with a classic stage walk showcasing each contestant's best Wendy look. The next round will feature a reading of a custom, social media-worthy post channeling the brand's famously witty and savage online persona ahead of National Hamburger Day."
"The final showdown involves the top 3-5 finalists performing an original, Wendy's-style commercial. The stakes are high for the sea of redheads expected to attend. While the event will feature live music, giveaways and photo ops, the grand prize winner will walk away with free Dave's Single hamburgers for a year."
"Redheads make up just 1% to 4% of the U.S. population, but Wendy's wants to celebrate their unforgettable, bold energy. Check-in for the contest begins at 3:30pm at Seaport Square, with the main event running from 4:15pm to 5:30pm. What: Wendy's Lookalike Contest When: Tuesday, May 26, 3:30-5:30pm Where: Seaport Square, 19 Fulton St."
Wendy’s is celebrating World Redhead Day on May 26, 2026 with an official Wendy look-alike contest at Seaport Square in New York City. People age 18 and older can enter by showing off red hair and their best Wendy look, using natural hair color or wigs. Contestants are encouraged to wear Wendy attire such as pigtails, freckles, and the iconic blue and white collared dress. The contest runs in three rounds: a stage walk, a reading of a custom social media-style post with Wendy’s witty online persona, and an original Wendy’s-style commercial performed by top finalists. The grand prize is free Dave’s Single hamburgers for a year, with live music, giveaways, and photo opportunities available.
Read at Time Out New York
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