The official Pride in London pop-up shop has launched in Soho, featuring a variety of merchandise, drinks, and artisanal ice cream. Open until July 7, the shop invites everyone to participate, regardless of their identity, and showcases items from LGBTQ+ designers. It includes motivational elements like a pledge wall and an educational area on LGBTQ+ flags. Located near popular LGBTQ+ venues, the pop-up also serves as a collection point for Pride parade wristbands, highlighting its community-centric focus.
The official Pride in London pop-up shop opened in Soho, offering merch, artisan food, and drinks until July 7, creating an inclusive environment for all.
Rebecca Paisis highlights the pop-up's focus on unity, stating, 'the power of unity, and what we can achieve when we all come together'.
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