Heritage of Pride is experiencing a significant financial setback for the 2024 NYC Pride March, scheduled for June 29, as key corporate sponsors withdraw support. Following the Trump administration's crackdown on diversity, equity, and inclusion initiatives, NYC Pride faces a $750,000 budget shortfall. Major sponsors like Mastercard, PepsiCo, and Citi have reduced their roles or eliminated sponsorships altogether. However, NYC Pride aims to maintain some consistency amidst these challenges, with 75% of previous sponsors still contributing to the events, showing a mixed response from the corporate sector regarding Pride support.
NYC Pride is facing budget shortfalls as corporate sponsors pull back on funding amid increased challenges to diversity and inclusion initiatives, reflecting a new reality in sponsorship.
While some major sponsors like Mastercard have exited, about 75% of the past sponsors are still participating in NYC Pride events this year, indicating mixed financial support.
Collection
[
|
...
]