"It will definitely go forward. It will probably just be in a smaller venue, which just means ticket demand will be even higher. This year's honors, we raised more money and had more ticket demand than ever before."
"The annual awards ceremony, which began in 1978, will be called 'The Trump Kennedy Center Honors.' That's in line with Trump's unauthorized rebranding of the John F. Kennedy Center for the Performing Arts, which includes signage putting his own name before that of the slain Democratic president after whom the venue is named, on the building itself."
"The Kennedy Center has struggled to sell out shows since Grenell and Trump took over. Trump, who also bestowed honors on friends and performers aligned with his personal taste, hosted the awards ceremony last year. The result was a 35 percent decline in ratings and an all-time low in viewership."
The Kennedy Center will undergo a multi-year closure for renovation starting July 6, but the annual Kennedy Center Honors ceremony will continue at a smaller venue. The awards show has been rebranded as 'The Trump Kennedy Center Honors,' reflecting unauthorized signage changes adding Trump's name to the building despite federal law prohibiting such renaming without Congressional approval. Kennedy Center president Ric Grenell stated the ceremony will proceed and expects higher ticket demand. However, the venue has experienced significant challenges since the leadership transition, including performer cancellations and a 35 percent ratings decline last year, with viewership reaching an all-time low.
#kennedy-center-honors-rebranding #trump-administration-cultural-policy #venue-closure-and-renovation #performer-cancellations-and-ratings-decline
Read at Advocate.com
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