Amidst major companies pulling back sponsorships from LGBTQ+ events, Brooklyn Brewery has taken a stand by shiftings its resources to fund direct assistance for transgender, nonbinary, and two-spirit individuals. The brewery will distribute $25,000, providing $1,000 each to 25 recipients, emphasizing that supportive actions are needed in light of hostile legislation. President Robin Ottaway expressed the need for practical help rather than just visibility, highlighting that this approach aligns with their commitment to the community during challenging times.
Brooklyn Brewery has decided to forgo its paid advertisements for Pride and instead provide direct financial assistance to transgender, nonbinary, and two-spirit New Yorkers.
This year, it felt more urgent than ever to shift from symbolic participation to something that offers real, practical help. We realized we could repurpose the money we'd normally spend on advertising.
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