Gregory Owens, a Miami native and aspiring rapper, overcame years of hard work and financial struggle to sign with Jay-Z's Roc Nation Distribution. Balancing a demanding corporate job with his music career, he dedicated significant resources to advertising on platforms like Spotify and Instagram to gain exposure. Initially making music during the pandemic to cope with personal challenges, Owens noted the influx of new artists into the music industry and highlighted the importance of his day job in maintaining stability while pursuing his passion for music.
"I said, 'Is this time for me to quit?'" Owens expressed his disbelief upon receiving a message from a music executive after years of hard work.
"I couldn't imagine doing this without income [from my day job]," he said, emphasizing the importance of financial stability while pursuing his music dream.
"The market is way more saturated than it's ever been because the barriers to entry are lower," Owens noted about the challenges facing independent musicians today.
"The opportunity of a lifetime came when I signed a partnership deal with Jay-Z's Roc Nation Distribution in March," Owens stated, showcasing his significant career progress.
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