TikTok has partnered with SoundCloud to enable users to save audio tracks directly from the TikTok app to their SoundCloud accounts. The 'add to music app' feature, which allows users to add songs to their playlists on different streaming platforms, aims to streamline the process of discovering new music on TikTok. This partnership highlights TikTok's influence on the music industry as a platform that aids in artist promotion and music marketing, particularly for indie musicians. The initiative also emphasizes TikTok's established role in driving pop music trends.
‘The integration streamlines a process many TikTok users do organically: find new music on the video app. The
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