"Apple Music subscribers who discover a song they like on their TikTok 'For You' page or Sound Detail Page can tap the new 'Play Full Song' button to open up an Apple Music player to listen to the full track. TikTok, which is known for driving music trends and viral songs, said the new feature is designed to make it easier to go from the moment of discovery to deeper listening."
"TikTok and Apple Music are also introducing 'Listening Party,' a new feature that lets fans listen to songs from their favorite artists in real-time. Fans can interact with each other and with the artist during the session, which TikTok says will allow for a more social way to experience music."
"The new feature is built using Apple's MusicKit, which means full-length song playback takes place on Apple Music, so streams are paid within the streaming service. It's worth noting that TikTok doesn't allow users to play full songs from other streaming services, including Spotify."
TikTok has partnered with Apple Music to integrate full song playback directly into the social platform. Apple Music subscribers can now tap a 'Play Full Song' button on TikTok's For You page or Sound Detail Page to listen to complete tracks using an embedded Apple Music player. The partnership also introduces 'Listening Party,' allowing fans to listen to songs in real-time while interacting with each other and artists. Built on Apple's MusicKit, streams are counted and paid through Apple Music. These features launch worldwide over coming weeks. TikTok previously attempted its own streaming service but now focuses on music discovery, offering features like 'Add to Music App' and 'Share to TikTok' to connect users with streaming platforms.
#tiktok-apple-music-partnership #music-discovery-integration #streaming-service-features #social-listening-experience
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